World Hearing Day
NO NEED TO SUFFER IN SILENCE SAYS LOCAL CHARITY
The Lord Mayor of Nottingham, Councillor Mohammed Saghir is to lead a hearing screening test at Loxley House, Nottingham City Council offices, on Friday 3 March at 11.00 am.
The hearing screening, organised by Nottingham charity The Ear Foundation, is being held to mark World Hearing Day and launch an awareness campaign to highlight how important it is for people to look after their hearing.
Chief Executive of The Ear Foundation, Mel Gregory explains: "Throughout the day, staff at the City Council will be given the opportunity to have their hearing tested, to illustrate just how easy it is to check how well you can hear.
"Sometimes people may not realise they have hearing loss; but there is evidence that many people with a hearing problem leave it around 10 years before they actually do something about it. So we want to let people know that addressing any difficulty as early as possible can only improve their quality of life.
"The alternative is that you struggle to hear on the phone or face difficulties with real life situations out and about, shopping, at the bank, or in meetings at work, and gradually become withdrawn and isolated."
The theme for World Hearing Day, which is organised by the World Health Organisation (WHO), is 'Action for hearing loss: make a sound investment', which aims to draw attention to the economic impact of hearing loss and the cost effectiveness of interventions to address it. Mel Gregory says: "The hearing technology is out there and the point is no one really does have to suffer in silence."
Taking a simple hearing test can be the first step towards a much better quality of life.
The event will also provide the opportunity to showcase the unique collaboration between hearing clinical and research services In Nottingham. The Nottingham Auditory Implant Programme, Nottingham Hearing Biomedical Research Unit and Nottingham Audiology Services will join The Ear Foundation to illustrate the excellent services for hearing all within the city of Nottingham, ranging from general and specialist clinical services to support and high quality research.
Notes to editors:
The Ear Foundation bridges the gap between clinic-based services, where today's exciting hearing technologies, such as cochlear implants and bone conducting hearing implants are fitted, and home, school and work where they are used by people in daily life.
• Hearing loss related unemployment costs the UK economy an estimated £24.8 billion each year (UK Commission on hearing loss 2014)
• By 2030 adult hearing loss will be in the UK's top 10 disease burdens, above diabetes and cataracts, according to the World Health Organisation
• By 2031, it is estimated that 14.5 million people in the UK, approximately 20% of the population, will have hearing loss
• Adult onset hearing loss is among the top 10 disabilities in terms of years lived with disability for those over 60 in England and this will continue to grow as life expectancy increases
• Those with severe hearing loss are at five times the risk of developing dementia as those with normal hearing
For further media information please contact: Louise Esplin, Esplin PR, Tel: 01235 850115 Mob: 07775 678237 email: firstname.lastname@example.org